Google recently made significant changes to the placement of Web Stories in both Google Search and Google Discover. This change has been anticipated for quite some time. The major update includes the removal of Web Stories from image search and the carousel view in Google Discover. Additionally, the grid view in Google Search results has been replaced by a carousel view. Furthermore, Google has implemented additional availability modifications to Web Stories.
Announcement. Google has announced that Web Stories will no longer be visible in Google Images. Additionally, the grid view in Search results has been replaced by a carousel view.
Modification to the documentation. Google has introduced a fresh segment called “Feature availability” in the Google documentation for Web Stories. This section provides details on the availability of various features.
Web Stories are prominently displayed as a standalone result on Google Search, accessible in all regions and languages where Google Search is available. Additionally, Web Stories can be shown in a convenient carousel format on Google Search. This interactive carousel feature is currently accessible in the United States (in English), India (in English and Hindi), and Brazil (in Brazilian Portuguese).
Web Stories can be seen as a single card in the Discover feed, allowing you to tap and navigate through the story. Although this feature is accessible in all regions and languages where Google Discover is available, it is more commonly seen in the United States, India, and Brazil.
What changed. Google will no longer show Web Stories within:
- Image Search results
- Google Discover carousel view
- Grid view is now a carousel view in Google Search
History. Google introduced AMP Stories in 2018, subsequently rebranding it as Web Stories. The following year, in 2020, Google integrated Web Stories into Google Discover. However, by May of the same year, Google announced that AMP was no longer a priority. In 2021, Google scaled back its support and eliminated teaser-based Web Stories. Nonetheless, Web Stories gained immense popularity among numerous publishers in a short period of time.
What makes us concerned. If you have been experiencing a high volume of traffic from Web Stories, it might be wise to reconsider your approach. It appears that Google has scaled back on the placement and visibility of these Web Stories, and it seems likely that they will continue to decrease their display in the future.